A pop-up at Verona Fiere for the autumn edition of Vinitaly. This October, there will be a scaled-down version of Italy’s most important wine trade fair, but Varvaglione 1921 has decided to attend nonetheless. It’s an important sign of recovery, and it’s essential to reaffirm this to clients and friends who will be reunited in Verona after nearly two years.

“We are excited about this new opportunity after the missed occasions due to Covid restrictions. We’re all happy to be back in person,” explains Marzia Varvaglione.

For this limited edition of Vinitaly, the Apulian company chose to present itself inside the Puglia Pavilion, which for the occasion is number 4.

“We will be in Verona with a stand that will be a window into the history of our family,” continues Marzia Varvaglione, “which in this strange 2021 celebrated its hundredth anniversary since its founding. From my great-grandparents, we have reached the fourth generation. We will bring images that tell the story of our land. Additionally, this year we are happy to arrive at the fair with the Negroamaro from the Private Collection signed by my father, which has just also received the Three Glasses from Gambero Rosso.”

The Varvaglione 1921 booth is in Pavilion 4 and is number 19 in area E2