Marzia Varvaglione: Everyone with their own holiday message
An special edition conceived during the lockdown days
A Christmas version of 12eMezzo that becomes pop and interactive, personalized and absolutely unique.
For Christmas 2020, Varvaglione 1921 decided to give voice to thoughts. How? With a label on which everyone can write their own thought, their own message, making the bottle unique and unrepeatable.
«The lockdown left a deep mark on us – says Marzia Varvaglione, Marketing Manager of the family business – but in the great chaos we fell into, we managed to find some positive insights that influenced our way of thinking about the Christmas holidays and the messages we wanted to convey. In those days of solitude, we started talking again, dedicating time to each other, reconnecting with words. We wrote, we sang, we talked a lot with our loved ones.» From these reflections came the new idea for the Christmas gift that will be simply indispensable. The new label will be like a blank page—or rather, in this case, a real blackboard to be filled in. «Inside the 12eMezzo package, we have also included a white chalk, allowing both the giver and the receiver to fill the empty space with a drawing or a phrase. We’ve become human again, and I find that wonderful—so much so that we wanted to celebrate Christmas through this very thought.»
