The international audience of MSC Cruises rewards Varvaglione 1921

The world of wine is changing, evolving, with new storytelling spaces emerging and broader groups of wine lovers growing. And so, Puglia found its way onto one of the most impressive cruise ships in the Italian fleet, where nearly six thousand passengers—40% of them from Asian countries—had the chance to taste, among others, the wines of the Taranto-based winery Varvaglione 1921. Tasting counters alternated with shopping experiences; Mediterranean-inspired destinations set the backdrop for exchanges between **MSC Cruises** guests and wine producers, while a competition invited passengers aboard the “Meraviglia” to vote for their favorite wine. Out of twenty Italian wineries represented, two labels from Varvaglione stood out: the Papale Oro Primitivo di Manduria and the 12eMezzo Rosato from Negroamaro grapes. “A result that gratifies us deeply, especially because these two wines perfectly embody our company’s philosophy,” said Marzia Varvaglione, Marketing Manager at Varvaglione1921. “Papale Oro, our flagship Primitivo di Manduria, is the emblem of our history and family roots; while the 12eMezzo Rosato represents innovation—combining top quality with a smart approach to showcasing an important native variety like Negroamaro.” Two wines already embraced by international markets, now further recognized by holidaymakers and certified by an authoritative brand such as **Gambero Rosso International**.