Italy is famous for its all-encompassing beauty: from art to landscapes, from cuisine to wine. We at Varvaglione asked ourselves how we could combine wine and aesthetics to spread Italian style through our bottles as well.
We thought that a good way to do this could be to draw inspiration from the cradle of glamour: the design of high-end Italian fashion.
We drew inspiration from classic fabrics that have made our country a brand synonymous with elegance and refinement; this is how the 12emezzo Fashion Edition wine line was born.
Those who choose the Fashion Edition wine collection experience “Made in Italy” twice: in the wine itself and in the creative flair of great design. We aim to offer a sensory experience in which even the eyes are involved, long before the bottle is opened and the wine poured.
Four labels, four wines, four distinct personalities. The houndstooth pattern, with its legendary elegance, dresses the bold yet light taste of Primitivo. The pinstripe, a fabric synonymous with comfort and modernity, adorns the delicate flavor of the Negroamaro 12emezzo Fashion Edition, making it enjoyable even for younger palates. The polka dot, more romantic, proves perfect for the aromatic Malvasia, expressing the lively spirit typical of youth. Finally, the classic stripe dresses the gentle taste of the rosé; this clear and linear pattern perfectly embraces the bubbles that bring playfulness to this wine.
Globally, the word Italy is associated with a single great adjective: “bellissimo.” For this reason, we are committed to preserving the wonder tied to this expression, whether it concerns wine, design, or anything that represents our beautiful country.
All that’s left is to let the wine win you over while you choose the one that represents you best. Stay Fashion!
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