Varvaglione invites you to Vinitaly in Verona from April 10th to 13th – Stand: Hall 11, Island C3/C4
Varvaglione is preparing for the 54th edition of Vinitaly in Verona with many new developments:
- A new stand;
- Il lancio ufficiale di Masseria Pizzariello, il vino dedicato al centenario;
- Ten years of the 12eMezzo Collection celebrated with a video game;
- Restyling of the Family Collection labels;
- The Susumaniello by Varvaglione 1921 is arriving for the first time.
Varvaglione is preparing for the 54th edition of Vinitaly with many novelties for enthusiasts.
From April 10th to 13th, the most anticipated event for Italian winemaking returns to Verona, and Varvaglione 1921 will be present with a completely renovated stand.
«We liked the idea of wanting to reconnect with friends and importers, restaurateurs and clients, offering them a space with a completely new look as a symbol of rebirth and recovery," comments Cosimo Varvaglione. "The two years of the pandemic kept us apart, but at the winery, we continued to put ideas into motion to arrive at the most important wine trade fair with many new developments».
For the tenth anniversary of the popular 12eMezzo Collection, Varvaglione is presenting a celebratory bottle with a unique design, featuring a 3D print on glass that evokes the skyline of Masseria Pizzariello, the family's estate.
12eMezzo, already known as the Apulian winery's sustainable wine line, takes a further step towards eco-compatibility with the Masseria edition. To celebrate this important 12eMezzo birthday, a full immersion video game has been developed with a special guide: Ercolino, the Varvaglione family dog, who will accompany players through the vineyards, avoiding anything that endangers the vine and grapes, through the bottling phases, and all the way to tasting.
To start playing, simply search on the link varvaglionegame.jopic.xyz which is present in the Instagram page's Bio. The game involves several phases that will eventually lead the wine lover to the stand at Vinitaly, where in the usual and anticipated social corner it will be possible to continue playing and win gadgets to collect directly in Verona.
The celebratory centennial bottle, Masseria Pizzariello, will also be presented in Verona. "It's a blend of Primitivo, Negroamaro, and a small percentage of Aglianico, a wine that represents our home," comments Marzia Varvaglione, "which we are opening up to the public through Augmented Reality technology."
Revamped labels and a new wine project that completes and expands the range of offerings: at Vinitaly, it will be possible to preview the Susumaniello by Cosimo Varvaglione.
There are truly many novelties that Cosimo and Maria Teresa Varvaglione and their children are bringing to the 54th edition of Vinitaly with renewed enthusiasm.
