Discount code and gadgets for all purchases until May 10
Mother's Day, a holiday celebrated on the second Sunday of May—this year on May 9—draws attention to mothers and their commitment to peace. It is a moment of reflection even before being a family celebration.
«We celebrate mothers every day,» explains Marzia Varvaglione. «It is a love and respect that has been passed down to us as a fundamental value of our family. We recognize the crucial role of women both in the workplace and in their most intimate circles, and we have a prime example of that before our eyes every day. We love to relaunch the label dedicated to the mother of our company—my mother—on a day that celebrates this role on an international level.»
For Varvaglione 1921, “Mother's Day” is an opportunity to shine a spotlight on Primadonna, a https://www.varvaglione.com/primadonna-chardonnay-di-puglia-igp/, as enveloping as a mother's embrace. This wine, born as a token of love that Cosimo Varvaglione dedicated to his wife Maria Teresa, is part of the Family Collection. In this centennial year of the company, the label has also undergone a significant image restyling.
A portrait of a woman, hair in the wind, a golden sun, the essence of the Mediterranean, of the South, and the colors of the land recall how this historic company combines family values with an international vision. The label dedicated to Maria Teresa—woman, mother, soul of this land—completes the line that Varvaglione 1921 dedicates to the family, the Family Collection.
Primadonna is a pure Chardonnay, an elegant and balanced white wine, slightly barrel-aged, with a lovely freshness that prepares the palate for a long and pleasant lingering taste memory.
To celebrate all mothers, until May 10th you can use the discount code FESTADELLAMAMMA to get 15% off all purchases made on the Varvaglione online shop along with a special gift from the Varvaglione Family dedicated to all moms.
