From October 1 to 31, 2015, twelve wine shops in Milan and another twelve in Rome will host a selection of wines from Varvaglione Vigne e Vini.
Throughout the month, promotional activities, themed displays, and daily tastings are planned to rediscover the most illustrious representatives of Puglia's vineyards – Primitivo, Negroamaro – along with many new wine offerings from the region.
Furthermore, on the occasion of the Expo 2015 in Milan, the program will also involve six Puglian restaurants, which will pair the wines from the participating wineries with typical Puglian menus.